General News
8 August, 2025
Eyewatch connects community
The local police’s Eyewatch page will offer new insights into policing through Acting Sergeant Crystal Clark’s stewardship of the page.
The Goldfields Police Service Area’s (PSA) page promises locals the chance to be active participants in the region’s policing.
Posts range from keeping up-to-date with local community initia-tives, safety messaging, warrants, or just some of the day-to-day job of local policing.
However, in the past the posts have largely focused on the further reaches of the PSA which includes the Central Goldfields, Mt Alexander and Loddon shires.
It’s something Acting Sgt Clark wanted to change giving the local station a larger presence in recent months.
“The social media platform is a really good way for police to connect and engage with the community but also to let them know what we’re doing,” she said.
Since taking over local posts Acting Sgt Clark has tried to balance the light hearted with the serious.
“I’ve done that to try and personalise the content to the community so they feel more connected with the members,” she said.
Among her recent efforts is a new series called Badges and Banter which introduces the community to some of the faces at the local station.
“It’s just trying to connect and engage with our community a bit more personally,” she said.
“If you’re talking to a police officer over the phone then you can put a face to the name of someone you have interacted with but not seen.”
Acting Sgt Clark explained that the benefits of the Facebook page are far reaching but fundamentally it’s about building connections with locals beyond the uniform.
“We want to build a connection with our community. That’s basically who we’re employed by. We work for our community,” she said.
Locals are encouraged to follow the Facebook page, Acting Sgt Clark said, to better understand the wide variety of work in local policing.
“All in all the community have been quite receptive of it and we’ve got a lot of positive feedback that they really do like to see what we’re doing,” she said.
“I think trying to become more personal is a really good goal so that people can see that we’re just like them. We’re ordinary people, we just put on a uniform.”