Local tourism booming

Central Goldfields Visitor Information Centre volunteers Lynette Smith and Shirley Moore with one of the many publications which promotes tourism in the shire.

Maryborough and surrounds has seen a boost in the number of international overnight visitors so far this year, with regional Victoria more than tripling the national average.

Newly released data by Tourism Research Australia (TRA) reveals that in the year to March, the Goldfields region recorded a 16.8 percent growth in the number of international overnight visitors.

According to TRA, the Goldfields area is made up of a number of local government areas, including Greater Bendigo, City of Ballarat, Mount Alexander, Pyrenees and Central Goldfields shires.

The rise in international overnight visitors in regional Victoria so far this year is more than three times higher than the national average, 12 percent compared to 3.3 percent in other states.

Last year, the Goldfields region saw a total of almost 6.9 million visitors, an increase of 7.4 percent compared to 2017, who stayed a combined 4.5 million nights and spent more than $1.1 billion, a growth of five percent. Tourism in the Goldfields region also accounts for more than seven percent of total employment.

Owner and manager of the Bull and Mouth Hotel, Mick Reid said the tourism market has huge benefits for the area.

“We get a lot of comments from people saying how much we’ve got locally and they tend to stop here more often because of that,” he said.

For more on this story see Page 11 of The Advertiser, Friday, July 12

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