Football cash flows into economies

The Maryborough Castlemaine District Football Netball League’s latest season injected over $3 million dollars into local economies, a new study has found.

Conducted by independent business consultancy firm Street Ryan, the Economic Contribution Assessment estimated AFL Goldfields, the governing body of the MCDFNL and Ballarat, Central Highlands and Riddell football netball leagues, contributed $51.637 million into the regional economy over the course of season 2017.

Measuring the economic contribution on a Local Government Area basis for areas that have clubs affiliated with AFL Goldfields residing in their boundaries, the report estimated that local football and netball leagues contributed $3.753 million to the Central Goldfields Shire economy.

The report detailed similar results for the neighbouring Pyrenees and Hepburn shires with respective contributions of $2.678 million and $3.376 million.

The report comes on the back of a rapid growth in participation rates within the AFL Goldfields region with one in five people aged from five to 39 now playing football for an affiliated club, according to the 2017 AFL Economic Impact Assessment. 

According to 2016 figures, the biggest jump in participation was among males and females aged 13- 18 with 79 percent of males and 28 percent of females playing football, respective increases of 41 percent and 23 percent from 2012 data.

For more on this story see the Back Page of The Advertiser, Friday, November 10.

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