Delly’s brand reaches new peak

Matthew Dellavedova has joined a selected group of Australian basketballers to sign a global shoe deal. The Delly1, created in partnership with Peak Sports, will be available later this year, with Dellavedova set to wear the shoe at the Rio games.

Matthew Dellavedova has joined a selected group of Australian basketballers to sign a global shoe deal. The Delly1, created in partnership with Peak Sports, will be available later this year, with Dellavedova set to wear the shoe at the Rio games.

Matthew Dellavedova’s global brand is about to gain another shot in the arm as he becomes one of the select few Australian basketballers to sign a shoe deal.

The new three year global deal with Chinese footwear and apparel company Peak, sees Dellavedova become a “Peak athlete” allowing him to launch his own signature range of basketball shoes, the Delly1.

Upon revealing the news, Dellavedova said the deal had been a long time in the making and that he was excited for the public to see the finished product.

“Peak approached me nearly two years ago with the idea of intro- ducing a basketball shoe into the Australian market,” Dellavedova said.

For more on this story see Page 26 of The Advertiser, Tuesday, June 7. 

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