True Foods starts latest line

The first products are expected to start rolling off True Foods’ giant new $3.5 million production line this week.

The $3.5 million line, the biggest of its type in the world, and the only one of its type in the southern hemisphere, arrived at the O’Halloran Drive factory over the past few weeks.

“It’s 138 tonnes of equipment which has been shipped over from America in five forty-foot containers,” True Foods general manager Peter McAllister said.

“Staff training on the line is taking place as we speak,” Mr McAllister said yesterday.

The new line has twice the capacity of any of the factory’s existing production lines to turn out the flat bread products that True Foods distributes throughout Australia.

Visiting technicians from Mexico and America installed the expensive new investment over the past few weeks.

Installation of the massive new production line was in full swing as True Foods hosted a tour by the visiting federal member for Wannon, Dan Tehan, recently.

With 214 active employees now on its pay roll, True Foods has also just celebrated its first year in Maryborough.

The company’s directors marked the milestone with a special presentation formally thanking Central Goldfields Shire councillors and executive staff for their support, at the council’s most recent general meeting.

The company’s managing director Keith de Vries told the council the company’s sales rose 30 percent in the first seven months of operation in Maryborough as against the same time at its former metropolitan Braeside site.

Sales had risen further in the first four months of this financial year to be up 100 percent against the same time last year, he told the council.

Spread over the current full financial year, sales are forecast to have risen 80 percent as compared against the entire previous financial year Mr McAllister said.

True Food’s biggest new customer is leading Australasian-listed food company, Goodman Fielder, a significant supermarket supplier which distributes well known brands like Helgas and Wonder White block breads.

Slightly flushed following his whirlwind tour of the factory, and keen to make himself known in the region that will be annexed to Wannon at the next federal election, Mr Tehan urged the True Foods directors to contact him “if there’s ever anything you need help with”.

“Especially if you are looking at export,” added the visiting house of reps Liberal MP who has previously spent a stint as a diplomat with Australia’s Department of Foreign Affairs and Trade in Mexico.

The company’s four directors told Mr Tehan that exporting is a strong future prospect for the company.

“That’s next on our agenda,” Mr de Vries said.

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